Objective

To guide and strengthen Israel’s cotton sector through strategic research, technical expertise, and sustainability-driven initiatives, ensuring the industry remains competitive, environmentally responsible, and internationally recognized.

Vision

To position Israel’s cotton production as a global model of excellence—combining high yields, superior fiber quality, and leadership in sustainable farming practices—while aligning with international sustainability standards.

Challenges

• The need to prioritize and direct research and development (R&D) efforts to address evolving market demands and environmental constraints.
• Ensuring knowledge transfer from research institutions to growers, extension agents, and industry stakeholders.
• Meeting international sustainability expectations, particularly in areas of water use, soil conservation, and regenerative practices.

Planning Process

JSpenser’s approach integrates strategic planning with on-the-ground implementation:

• Engaging stakeholders from growers to policy bodies to align sector priorities.
• Mapping R&D needs and focusing resources on high-impact research initiatives.
• Developing sustainability strategies in line with Better Cotton (BC) requirements.
• Publishing guidelines and providing continuous professional training to ensure sector-wide adoption of best practices.

Solutions & Outcomes

Through an ongoing multi-disciplinary engagement with the cotton sector, JSpenser:

• Provides national-level consulting on growth, development, and problem-solving.
• Leads the sector’s participation in Better Cotton, ensuring compliance with global sustainability standards.
• Drives the adoption of water- and soil-conserving techniques, alongside regenerative agricultural methods.
• Produces professional guidelines that improve operational efficiency and environmental performance.

As a result, Israel’s cotton sector is making significant progress toward its goal of becoming a global leader in sustainable cotton production, combining technical innovation with environmental stewardship.