Objective

To revitalize the Aldeia Nova Project in Wako Kungo, a smallholder-based agro-initiative comprising multiple farmer villages engaged in poultry and dairy production, managed through an Agro-Industrial Center serving local communities.

Vision

To restore profitability, improve operational efficiency, and transform Aldeia Nova into a sustainable, market-oriented model that delivers long-term benefits for farmers, the Agro-Industrial Center, and the surrounding region.

Challenges

• Declining profitability due to changes in the business environment.
• A production-oriented approach with limited focus on modern marketing or diversified revenue streams.
• Need for structural adjustments and scalable crop production to support financial sustainability.

Planning Process

JSpenser undertook a comprehensive site survey and operational analysis, engaging management and stakeholders to assess the current situation and define viable turnaround strategies.

Key steps included:

• Evaluating existing poultry, dairy, and crop production systems.
• Identifying new scale-oriented crop opportunities to complement existing operations.
• Repositioning the project from production-focused to market-driven, with modern marketing strategies at the core.

Solutions & Outcomes

The strategic assessment produced a turnaround plan focused on:

• Structural reorganization to improve efficiency.
• Introduction of scale-oriented crops to diversify income streams.
• Development of market-focused sales strategies to strengthen profitability.

The Aldeia Nova Project is now positioned for long-term sustainability, with a stronger market presence, improved production systems, and a renewed contribution to the Wako Kungo farming community.